主讲人简介：Dr. Gene Smith has received PhD in Economics from Harvard Universityand PhD in Education from Colombia University. He was the founder and CEO oftwo companies in auto parts. One of the company has sales in the year 2014amounted to 500 Million USA Dollars. After he retired, he became the globalconsultant for Fortune 500 companies and started to give lecturers and seminarsin Europe, America and Asia, including university such as Harvard University.

内容摘要：Business is becoming more and more competitive. To keep ahead it isessential that companies give a consistently good service to all theircustomers, especially those from overseas.People remember people. If you makeyour foreign guests feel at home by greeting them in their own language or bybeing mindful of their dietary needs, they will remember you and consequentlythe company.They should want to do business with you again.Companies can chooseanywhere in the world to do business. Price and quality are only one factor;the attitude of the people they are dealing with is also very important.Misunderstandingsoccur when we British, for instance, misjudge other nationalities or makeunfavorable comparisons with our own ways of doing things. Benefits of culturalawareness from the visitor’s viewpoint:1. Receives a positive first impression；2. Feelsmore relaxed；3. Senses a feeling of warmth；4. Sees company asbeing enlightened；5. Encouraged to do business again；6. Likely torecommend company to others.Therefore, it is vital to study actualcross-cultural dialogues.

讲座语言：英语