报告简介：Coal heating in residential houses is an important source of indoor and outdoor air pollution, which brings about health damage. We conduct a randomized field experiment to investigate potential obstacles to electric heating by conducting 3 types of SMS campaign containing either electricity cost, or health damage, or social information on the heating methods by others, to households in rural villages in northern China. We find that a majority of households overestimate their electricity expense, and underestimate the health damage from coal heating. When households are given feedback on accurate electricity expenses, the demand for electric heating decreases by 52 percent; and this effect is stronger for households who underestimate energy cost, and are concerned about the heating price; while it has no significant impact on those with cost overestimation. Among households who perceive correctly and attach importance to the health impact from coal heating, providing information on the health damage from coal heating increases the demand for electric heating by 55.8 percent and 25.6 percent, respectively. Moreover, providing social comparison information on the heating methods chosen by others only has a positive effect on a small proportion of households who tend to follow others' heating preferences.

报告人简介：申培垚，上海科技大学助理教授，博士毕业于澳大利亚新南威尔士大学经济系，主要研究兴趣包括环境经济学和实验经济学。她的工作探讨了能源效率政策中的逆向选择问题，以及信息结构对多物品拍卖的作用，目前主要探究如何提供信息干预帮助消费者做出更好的决策，例如通过实地实验采用清洁能源技术。曾主持国家自然科学青年基金1项，研究成果发表在Environmental and Resource Economics、Economics Letters等学术期刊上。