主讲人简介：冯奇教授是美国普渡大学 Krannert 管理学院John and Donna KrenickiChair Professor 。2006年-2012年执教于德州大学奥斯汀（UTAustin）McCombs 商学院。2012年在普渡大学Krannert 管理学院任副教授，2014年任教授，同年任Johnand Donna Krenicki教授。2006年于德州大学 -达拉斯（UT Dallas）获管理学博士学位。冯教授研究兴趣：不确定环境下供应链管理中的企业采购决策、产品开发和扩散管理、资源调度安排、经济增长模型及信息系统管理等。她的研究成果主要发表在 Management Science,Operations Research, Manufacturing & ServiceOperations Management,Production and Operations Management等国际顶级学术期刊上。冯教授2009年获得INFORMSJunior Faculty Paper Competition、FranzEdelman Award，2012年获得 the Wickham Skinner Early-CareerResearch Accomplishment Award。

内容摘要：Modeling is the key for solving a problem andgeneratingunderstandings in business. The newsvendor model has become thebuilding blockof many studies in operations and supply chain management. Inthis series oflectures, we take the newsvendor model as an example to discussthe art and thescience of modeling. More often than not, when operationsmanagement researchersattempt to study a new phenomenon, we set up models byapplying the newsvendorlogic—this model often serves as the experimental ratfor operations managementresearchers.We will start with basic properties derived from newsvendor modelusingstochastic orders and stochastic functions, and present severalimportantapplications. In particular, we will discuss several application areasofproblems in recent studies discuss why a certain way of applyingnewsvendormodel is inappropriate and how one should think of the applicationcontext whenformulating a problem applying the newsvendor model.