主讲人及简介：主讲人冯奇教授是美国普渡大学 Krannert 管理学院John and Donna KrenickiChair Professor 。2006年-2012年执教于德州大学奥斯汀（UT Austin）McCombs 商学院。2012年在普渡大学Krannert 管理学院任副教授，2014年任教授，同年任Johnand Donna Krenicki教授。2006年于德州大学 -达拉斯（UT Dallas）获管理学博士学位。冯教授研究兴趣：不确定环境下供应链管理中的企业采购决策、产品开发和扩散管理、资源调度安排、经济增长模型及信息系统管理等。她的研究成果主要发表在 Management Science,Operations Research, Manufacturing & Service Operations Management,Production and Operations Management等国际顶级学术期刊上。冯教授2009年获得INFORMSJunior Faculty Paper Competition、Franz Edelman Award，2012年获得 the Wickham Skinner Early-CareerResearch Accomplishment Award。

地点：延安路校区旭日楼211教室

时间及主题：

12日上午9:00  Formulating the Objectives of Operations

12日下午1:00  Advanced Selling to Strategic Customers

13日上午9:00  Inventory-Based Dynamic Pricing: BackorderCase

13日下午1:00  Inventory-Based Dynamic Pricing: Lost SalesCase

内容摘要：Modeling is the key for solving a problem andgenerating understandings in business. The newsvendor model has become thebuilding block of many studies in operations and supply chain management. Inthis series of lectures, we take the newsvendor model as an example to discussthe art and the science of modeling. More often than not, when operationsmanagement researchers attempt to study a new phenomenon, we set up models byapplying the newsvendor logic—this model often serves as the experimental ratfor operations management researchers.We will start with basic properties derived from newsvendor model usingstochastic orders and stochastic functions, and present several importantapplications. In particular, we will discuss several application areas ofproblems in recent studies discuss why a certain way of applying newsvendormodel is inappropriate and how one should think of the application context whenformulating a problem applying the newsvendor model.